To effectively target high-value porcelain sculpture buyers using Google Ads, start by refining your audience segmentation. Focus on demographics such as high-income individuals, art collectors, and interior designers. Utilize Google’s in-market audiences to reach users actively searching for luxury decor or fine art.

Leverage keyword research tools to identify high-intent phrases like "handmade porcelain sculptures," "luxury ceramic art," or "exclusive porcelain collectibles." Combine these with long-tail keywords to capture niche buyers.

Create visually compelling ad creatives showcasing high-quality images of your sculptures, paired with persuasive copy highlighting exclusivity, craftsmanship, and investment value. Use ad extensions like site links to featured collections or promotions to enhance engagement.

Retargeting is crucial—implement remarketing campaigns to re-engage visitors who viewed product pages but didn’t convert. Additionally, optimize landing pages for a seamless user experience, ensuring fast load times, clear CTAs, and detailed product descriptions.

Finally, monitor performance metrics like CTR, conversion rates, and ROAS, adjusting bids and targeting to maximize ROI. By combining precise audience targeting, compelling creatives, and data-driven optimization, you can effectively attract high-value porcelain sculpture buyers through Google Ads.