Attending and exhibiting at craft fairs or trade shows can be a game-changer for small businesses and artisans. To stand out, start with an eye-catching booth design that reflects your brand. Use bold signage, cohesive colors, and strategic lighting to draw visitors in. Display your products at varying heights to create visual interest, and offer interactive elements like demos or samples to engage attendees.

Preparation is key—bring plenty of inventory, business cards, and promotional materials. Train your team to be approachable and knowledgeable about your products. Pricing should be clear, and consider offering show-exclusive deals to boost sales.

Networking is equally important. Connect with fellow vendors, organizers, and potential customers. Collect contact information for follow-ups, and leverage social media to announce your participation and share live updates.

Finally, evaluate your performance post-event. Track sales, gather feedback, and refine your strategy for future shows. With the right approach, craft fairs and trade shows can significantly grow your business.