
Marketing porcelain sculptures on social media requires a blend of visual appeal and strategic engagement. Start by leveraging high-quality photography to showcase the intricate details of your pieces. Platforms like Instagram and Pinterest are ideal for visual storytelling—use carousel posts to highlight different angles and close-ups.
Engage your audience with behind-the-scenes content, such as studio tours or time-lapse videos of the sculpting process. Collaborating with influencers in the art niche can amplify your reach, while targeted hashtags like #PorcelainArt or #CeramicSculpture help attract enthusiasts.
Paid ads on Facebook and Instagram can also be effective, especially when targeting collectors and interior designers. Finally, host live Q&A sessions or virtual exhibitions to build a loyal community around your work. Consistency and authenticity are key to turning followers into buyers.