Marketing metal sculptures at art fairs and exhibitions requires a blend of creativity and strategic planning. Start by designing an eye-catching booth that highlights your sculptures' unique textures and forms. Use proper lighting to enhance the metallic finishes and create an inviting atmosphere.

Leverage social media to build anticipation before the event. Share behind-the-scenes content, progress shots, and teasers of your latest pieces. Engage with potential buyers by offering live demonstrations or interactive sessions at your booth.

Networking is key—connect with gallery owners, collectors, and fellow artists to expand your reach. Offer limited-edition pieces or exclusive discounts to attract serious buyers. Finally, collect contact information for follow-ups, ensuring long-term relationships and repeat sales.

By combining visual appeal, digital promotion, and personal engagement, you can effectively market your metal sculptures and stand out in competitive art fairs and exhibitions.