Selling wood carvings requires a strategic approach to pricing, whether online or in galleries. Each platform demands distinct pricing models to attract buyers while ensuring profitability.

Online Pricing Models:

1. Tiered Pricing: Offer carvings at different price points (e.g., small, medium, large) to cater to varied budgets. Highlight unique features in product descriptions to justify higher tiers.

2. Subscription or Membership: For recurring buyers, provide exclusive discounts or early access to new pieces.

3. Dynamic Pricing: Adjust prices based on demand, seasonality, or promotions. Use analytics to optimize listings.

Gallery Pricing Models:

1. Commission-Based: Galleries often take 30–50% commission, so factor this into your retail price.

2. Premium Pricing: Galleries attract collectors willing to pay more for perceived value. Emphasize craftsmanship and rarity.

3. Consignment: Set a fixed price with the gallery, ensuring you earn a baseline profit even if the piece sells later.

Key Considerations:

- Cost Transparency: Online buyers expect detailed pricing breakdowns (materials, labor), while gallery buyers value storytelling (artist background, inspiration).

- Audience: Online shoppers compare prices globally; gallery patrons prioritize uniqueness over cost.

- Flexibility: Online allows experimentation with discounts; galleries require stable, premium pricing.

By tailoring your strategy to each platform’s audience and overheads, you can maximize revenue while growing your wood carving business.