Wood carving, often perceived as a traditional craft, can captivate younger and digital-native audiences by blending contemporary aesthetics with interactive elements. Start by incorporating modern themes like pop culture references, minimalist designs, or abstract patterns that align with current trends. Social media plays a pivotal role—create visually striking pieces optimized for platforms like Instagram or TikTok, using bold colors or geometric shapes that stand out in feeds.

Interactive carvings, such as puzzles or kinetic sculptures, engage tech-savvy audiences by merging physical art with playfulness. Consider integrating augmented reality (AR) features, allowing viewers to scan the carving for digital animations or stories. Collaborating with digital artists or influencers can also bridge the gap between traditional craftsmanship and modern appeal.

Lastly, sustainability resonates with younger generations. Use reclaimed wood or highlight eco-friendly practices in your process. By combining innovation, shareability, and relevance, wood carving can thrive in the digital age.